Luxottica and Heinemann ramp up Ray-Ban presence

Luxottica Global Channels, a division of Luxottica Group, is partnering with Gebr. Heinemann to increase activities for Ray-Ban across the retailer’s European operation, amidst high double-digit year-to-date growth for the brand.

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18 Gebr. Heinemann locations, including Frankfurt, Vienna, Bucharest, Billund, Berlin, Cologne and Salzburg airports, are playing host to Ray-Ban promotions over the peak summer months. These locations will feature the specially developed “Ray-Ban Table”, which will showcase both the new collection and existing ranges.
Munich Ray-Ban Wall

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A healthy year-on-year increase in the average unit price of sunglasses sold by Heinemann points to a trend of shoppers ‘trading-up’ in sunglasses in travel retail

The most recent personalised Ray-Ban wall bays at Budapest and Munich airports feature a wide Ray-Ban range, segmented in Icons, Tech, Lifestyle and Kids, as well as highlighting the new collections.

According to Luxottica, the surge in sunglass sales is indicative of broader growth for brands in the Luxottica portfolio in Gebr. Heinemann stores, and significant progress in the retailer’s total sunglasses category.

Gebr. Heinemann Purchasing Director Fashion/Accessories Jan Richter commented: “We identified sunglasses as a key growth-driving category a number of years ago, and the performance we witness today is the result of strategic investment and brand partnerships where we share a common vision for the category.
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“Instant magnetism”: Luxottica believes Ray-Ban’s popularity can have a positive effect on the entire sunglasses category

“Following our successful collaborations in locations such as Oslo and Copenhagen, this latest European-wide activity with Ray-Ban takes partnership to a new level. As the category-leader, Ray-Ban has instant magnetism to attract shoppers in store, producing a positive impact on the Luxottica portfolio, the entire sunglasses category and total store sales.”

Luxottica Head of Global Channels Francis Gros said: “The universal appeal of sunglasses and the inherent link to the sun and summer holidays makes the category, in my view, one of the most important for summer tourists. This opportunity has gone untapped for too long, but, fortunately, mindsets are changing.

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“I’m delighted that Gebr. Heinemann are continuing to embrace the power of the sunglasses category to boost sales not only in sunglasses, but all to drive store penetration and total sales. This latest summer activity is an example of a relevant, experiential, avant-garde collaboration, which is happening through the proactive leadership demonstrated by both retailer and brand owner.”

Man steals Ray Ban sunglasses valued at $8,200 from Dunwoody’s Perimeter Mall

Dunwoody police are asking for the public’s help in finding a man who stole more than $8,200 worth of Ray Ban sunglasses from the Sunglass Hut in Perimeter Mall over two months.

Police say the man made one

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Suspect in stealing more than $8,200 in Ray Ban sunglasses from Perimeter Mall. (Dunwoody Police Department)

Suspect in stealing more than $8,200 in Ray Ban sunglasses from Perimeter Mall taken from surveillance vidoe. (Dunwoody Police Department)

shady swipe from the store on Sept. 26. The same suspect is also believed to have stolen merchandise from the same store on Oct. 3, Oct. 8 and Oct. 27 — for a combined value of more than $8,200 in all four incidents, according to Dunwoody police.

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Anybody with information regarding the identity or location of the depicted suspect is asked to contact Detective T. Waldron at 678-382-6911 or via email at tim.waldron@dunwoodyga.gov.

Contact Crime Stoppers Atlanta with tips at 404-577-TIPS (8477) or visit http://www.crimestoppersatlanta.org.

Facebook may have found a way to crack down on sales of dodgy sunglasses and fake clothes

Sales of fake goods are an enduring nuisance on Facebook. Everyone has seen spam posts in groups and on pages, selling dodgy-looking sunglasses, or designer brands for suspiciously cheap prices.

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But the social network may finally have a way to stamp them out.

In a patent application published on Thursday, Facebook outlines technology that is capable of recognising the content of images and flagging them if necessary.

This could, it suggests, be used to spot “a logo that an advertiser may have incorporated into its advertisements without permission.”

This means the likes of Ray-Ban would be able to track down rogue sellers using its logo to flog their wares — even if they have carefully avoided using its name in the post to avoid text filters.

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It’s worth noting that this is just a patent right now, and tech companies file thousands of patents every year that never make their way into finished products. But it does show that Facebook is at least considering how to tackle the problem.

Sometimes, the social network says, “images include proprietary content such as items subject to trademark, copyright, or patent protection and for which the content poster does not have the appropriate rights to use the content. In addition, these images may contain other information which can be valuable to classify such as who appears in the images, what letters are being shown, whether the content includes objectionable portions, etc. However, due to the sheer volume of images, it is infeasible for each image to be analyzed by a human.”

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The tech could also be used to track down the unauthorised sharing of copyrighted images. The company has a well-documented free-booting problem: Rogue pages stealing popular videos and uploading them to grow their following, frustrating original content creators.

These Facebook pages often also steal and recycle viral images — but measures like this could finally help put a stop to it.

New Mickey Mouse Ray-Ban Sunglasses Coming to Sunglass Hut in Disney Parks

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If you’re looking for a fun and super cool Christmas gift for that Disney fan in your life, you’ll want to check out the new Mickey Mouse Ray-Ban sunglasses coming to Sunglass Hut.

The sunglasses are the classic Ray-Ban Wayfarer design updated with a classic Mickey Mouse print and a “limited edition” engraving.

The limited edition sunglasses will be available at Sunglass Hut in Disney World and Disneyland starting December 8, while supplies last.

Locations where guests can purchase the sunglasses include: Sunglass Icon in Disney Springs, APEX by Sunglass Hut in Disney Springs, Island Supply in Adventureland at the Magic Kingdom, Sunglass Icon kiosk in Disneyland Downtown Disney District, and Sunglass Icon kiosk at Disney California Adventure.

The sunglasses retail for $190 plus tax and guests are limited to two pairs. Supplies are limited.

Holiday Wish List: A Few Pairs That I Need to Add to My Collection

Thank you Ray-Ban for sponsoring this post. While this was a sponsored opportunity from Ray-Ban, all content and opinions expressed here are my own.

I have a growing obsession with glasses. Now that I started looking at my frames as accessory options, rather than *just* a need, I have been happily adding, growing, and expanding my world when it comes to frames and shades! As someone who NEEDS prescription frames, the options and the experiences growing up were always a bit embarrassing! However, thanks to technology, design, and the many advancements, I have more than a few options to play in! But today? I was invited to check out what Ray-Ban had to offer and fashion my own wish list!
Fancy frames with tons of tude?

I thought why not?

Honestly, I never thought to look and check for Ray-Ban for prescription glasses, but after seeing a few fancy pairs on blogger Kellie Brown, I had to see what they were up to! She had on more than a few cute pairs and I wanted a few for myself! Ha!

So, ummm, did you know that you can create your own Ray-Ban frames? From the frame shape, to the color of the lens, temple tips, and you can engrave the temple tips! Like put your name, or your homegirl’s name on it! AND you get to choose the case! Seriously, you can choose from 19 styles, 300 colors, and 95 lenses to create a gift that’s truly personal. How cool does customizing a pair of frames for your friend, family, or loved one sound? Isn’t this a great gift for the holidays?!
These are the ones I designed for myself:

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But asides from the obvious really cool customized frames, I saw these other frames that I wanted to add to my wish list, can’t you see me in these?

Listen. Did you know that Ray-Ban now offers prescription sunglasses as well? I had no idea!!! This warms my heart and makes things even more exciting, especially with over 120 Ray-Ban model frames available.
A Few Pairs I Need to Add to My Growing Frames Collection
Erika Optics, Light Blue

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Blue is my favorite color and these are soooo much fun! I can see these as a perfect option for the springtime! Ohhh head to toe denim and paired with these? FANCY!
Clubround Tortoise

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These just scream confidence to me. Like, I need to be rocking a bold red lip with these! Paired with a button up maxi sundress and a big hat? Yes, honey. Yes.
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For the days I am feeling a bit sassy and playful, these are a great addition to the collection! I mean, what a great way to add a pop of color to your outfit, than with your frames? These would be in heavy rotation.
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I currently live in these clear frames, but white? Ohhh, honey these would be the Diva frames. Like, seriously. Confidence, attitude, and sass. These embody all of this to me!

How cool are these picks? I mean, if you are going to rock your glasses, might as well have some fun with it, right? I know that I am! Now that I switched my thinking from function to fashion, form, & function, my world has opened up to the variety of options!
Curious? Check out the full collection and customize your own pair at Ray-Ban.com!

Honestly, I never thought to check out Ray-Ban, but now that I have, I am seriously going to make a few of these pairs mine… the question really is… which ones? Ohhhh and guess what? They have free overnight shipping and free returns! BUT! I am curious, which ones should I add to my collection? I want to hear from you!

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Ray-Ban Original Wayfarer 50 vs. 54: What’s the diff?

Ray-Ban Original Wayfarer 50 vs. 54

Ray Ban Original Wayfarer 50 vs. 54 
There’s nothing like that classic look of the Ray-Ban Wayfarer, also known as the RB2140. The original Wayfarer made its first fashion statement back in 1952. It has since transcended across multiple generations, proving itself to be one of the most recognized sunglass frames in the world. From The Blues Brothers to Tom Cruise, Wayfarers have been worn by the industry’s most iconic figures for years, and continue to be rocked on the red carpet and beyond – it’s no wonder you’re deciding which size to get for yourself. That said, here’s a comparison of the Wayfarer 50 vs. 54:

Ray Ban Orginal Wayfarer 50 vs 54 eye size

Original Wayfarer 50 (left) vs. Wayfarer 54 (right)

The Wayfarer 50
The 50 refers to the width of each lens, which is 50mm. It’ a pretty standard size and fits small to medium faces. Another measurement to consider is the height of the lens, also known as the “B measurement.” The B measurement for these is 40mm tall.

Ray Ban Original Wayfarer 50 eye size, Wayfarer 50 vs 54

Original Wayfarer 50

The Wayfarer 54
The Wayfarer 54 jumps up in size quite a bit. With lenses that are 54mm wide, they are a substantially bigger size. Also, the height of each lens is 46mm tall and fit medium to large faces. (I’m a bigger guy – 6’2”, 200 and blah blah blah pounds, and they fit me pretty well.) While these fit a guy like me, the more common size for the original Wayfarer is the 50 eyesize.

Ray Ban Original Wayfarer 54 eye size

Original Wayfarer 54

Hope that helps! Click here to find out the difference between the Original vs. New Wayfarer!

Ray-Ban New Wayfarer 52 vs. 55: Which One Should You Get?

Ray-Ban New Wayfarer 52 vs. 55

Ray-Ban New Wayfarer 52 vs. 55 In 2001, the classic Ray-Ban Wayfarer was given a makeover to improve the comfort and functionality of the glasses. This revamped version of the Wayfarer, otherwise known as the RB2132, was designed to eliminate the over-pronounced tilt of the original Wayfarer, enabling the frame to sit more comfortably on the face. This new Wayfarer frame also allowed less sunlight to shine into the glasses, and it was made with lighter materials for a more lightweight feel.

 

Ray-Ban released the New Wayfarer in two difference sizes:  the 52 eyesize, which is the smaller size, and the 55 eyesize, which is the bigger size. Read this comparison of the 52 vs. 55 to help you determine which size to get:

Ray Ban New Wayfarer 52 vs 55 eye size

Ray-Ban New Wayfarer 52mm (left) vs. 55mm eyesize (right)

Wayfarer 52 The 52 represents the width of each lens, which is 52mm. And if you really want to get technical, the height of each lens, or the “B” measurement, is about 36mm. The New Wayfarer 52 has a small-to-medium fit, which is generally a nice fit for women.

Ray Ban New Wayfarer 52 eye size, New Wayfarer 52 vs 55

Ray-Ban New Wayfarer 52mm eyesize

Wayfarer 55 The New Wayfarer 55 has more of a medium-to-large fit. The width of each lens is of course 55mm, and the height of each lens is about 40mm. So they’re definitely bigger up and down and side to side. The 55mm Wayfarer is usually a good fit for men, but it’s all a matter of preference and whether you like an oversized fit or a smaller fit. I’m a bigger guy and a 55 definitely fits me better. If you’re a woman who likes bigger frames, then the 55mm might work for you also.

Ray Ban New Wayfarer 55 eye size. New Wayfarer 52 vs 55

New Wayfarer 55mm eyesize

Hope that helps! Click here to find out the difference between the Original Wayfarer 50 vs. 54 eyesize. If you have more questions about the New Wayfarers, feel free to hit us up and speak with an optician!