Luxottica and Heinemann ramp up Ray-Ban presence

Luxottica Global Channels, a division of Luxottica Group, is partnering with Gebr. Heinemann to increase activities for Ray-Ban across the retailer’s European operation, amidst high double-digit year-to-date growth for the brand.

3e338d37e4fe191b62396524670061ee

18 Gebr. Heinemann locations, including Frankfurt, Vienna, Bucharest, Billund, Berlin, Cologne and Salzburg airports, are playing host to Ray-Ban promotions over the peak summer months. These locations will feature the specially developed “Ray-Ban Table”, which will showcase both the new collection and existing ranges.
Munich Ray-Ban Wall

e90562469fd3cfc61302a715ae8ce33b

A healthy year-on-year increase in the average unit price of sunglasses sold by Heinemann points to a trend of shoppers ‘trading-up’ in sunglasses in travel retail

The most recent personalised Ray-Ban wall bays at Budapest and Munich airports feature a wide Ray-Ban range, segmented in Icons, Tech, Lifestyle and Kids, as well as highlighting the new collections.

According to Luxottica, the surge in sunglass sales is indicative of broader growth for brands in the Luxottica portfolio in Gebr. Heinemann stores, and significant progress in the retailer’s total sunglasses category.

Gebr. Heinemann Purchasing Director Fashion/Accessories Jan Richter commented: “We identified sunglasses as a key growth-driving category a number of years ago, and the performance we witness today is the result of strategic investment and brand partnerships where we share a common vision for the category.
910354c9bc9c1c9a8b0f84b3bb18735f

“Instant magnetism”: Luxottica believes Ray-Ban’s popularity can have a positive effect on the entire sunglasses category

“Following our successful collaborations in locations such as Oslo and Copenhagen, this latest European-wide activity with Ray-Ban takes partnership to a new level. As the category-leader, Ray-Ban has instant magnetism to attract shoppers in store, producing a positive impact on the Luxottica portfolio, the entire sunglasses category and total store sales.”

Luxottica Head of Global Channels Francis Gros said: “The universal appeal of sunglasses and the inherent link to the sun and summer holidays makes the category, in my view, one of the most important for summer tourists. This opportunity has gone untapped for too long, but, fortunately, mindsets are changing.

2c47566526c5040a52a78093b174bc24

“I’m delighted that Gebr. Heinemann are continuing to embrace the power of the sunglasses category to boost sales not only in sunglasses, but all to drive store penetration and total sales. This latest summer activity is an example of a relevant, experiential, avant-garde collaboration, which is happening through the proactive leadership demonstrated by both retailer and brand owner.”

Ray-Ban Original Wayfarer 50 vs. 54: What’s the diff?

Ray-Ban Original Wayfarer 50 vs. 54

Ray Ban Original Wayfarer 50 vs. 54 
There’s nothing like that classic look of the Ray-Ban Wayfarer, also known as the RB2140. The original Wayfarer made its first fashion statement back in 1952. It has since transcended across multiple generations, proving itself to be one of the most recognized sunglass frames in the world. From The Blues Brothers to Tom Cruise, Wayfarers have been worn by the industry’s most iconic figures for years, and continue to be rocked on the red carpet and beyond – it’s no wonder you’re deciding which size to get for yourself. That said, here’s a comparison of the Wayfarer 50 vs. 54:

Ray Ban Orginal Wayfarer 50 vs 54 eye size

Original Wayfarer 50 (left) vs. Wayfarer 54 (right)

The Wayfarer 50
The 50 refers to the width of each lens, which is 50mm. It’ a pretty standard size and fits small to medium faces. Another measurement to consider is the height of the lens, also known as the “B measurement.” The B measurement for these is 40mm tall.

Ray Ban Original Wayfarer 50 eye size, Wayfarer 50 vs 54

Original Wayfarer 50

The Wayfarer 54
The Wayfarer 54 jumps up in size quite a bit. With lenses that are 54mm wide, they are a substantially bigger size. Also, the height of each lens is 46mm tall and fit medium to large faces. (I’m a bigger guy – 6’2”, 200 and blah blah blah pounds, and they fit me pretty well.) While these fit a guy like me, the more common size for the original Wayfarer is the 50 eyesize.

Ray Ban Original Wayfarer 54 eye size

Original Wayfarer 54

Hope that helps! Click here to find out the difference between the Original vs. New Wayfarer!

Ray-Ban New Wayfarer 52 vs. 55: Which One Should You Get?

Ray-Ban New Wayfarer 52 vs. 55

Ray-Ban New Wayfarer 52 vs. 55 In 2001, the classic Ray-Ban Wayfarer was given a makeover to improve the comfort and functionality of the glasses. This revamped version of the Wayfarer, otherwise known as the RB2132, was designed to eliminate the over-pronounced tilt of the original Wayfarer, enabling the frame to sit more comfortably on the face. This new Wayfarer frame also allowed less sunlight to shine into the glasses, and it was made with lighter materials for a more lightweight feel.

 

Ray-Ban released the New Wayfarer in two difference sizes:  the 52 eyesize, which is the smaller size, and the 55 eyesize, which is the bigger size. Read this comparison of the 52 vs. 55 to help you determine which size to get:

Ray Ban New Wayfarer 52 vs 55 eye size

Ray-Ban New Wayfarer 52mm (left) vs. 55mm eyesize (right)

Wayfarer 52 The 52 represents the width of each lens, which is 52mm. And if you really want to get technical, the height of each lens, or the “B” measurement, is about 36mm. The New Wayfarer 52 has a small-to-medium fit, which is generally a nice fit for women.

Ray Ban New Wayfarer 52 eye size, New Wayfarer 52 vs 55

Ray-Ban New Wayfarer 52mm eyesize

Wayfarer 55 The New Wayfarer 55 has more of a medium-to-large fit. The width of each lens is of course 55mm, and the height of each lens is about 40mm. So they’re definitely bigger up and down and side to side. The 55mm Wayfarer is usually a good fit for men, but it’s all a matter of preference and whether you like an oversized fit or a smaller fit. I’m a bigger guy and a 55 definitely fits me better. If you’re a woman who likes bigger frames, then the 55mm might work for you also.

Ray Ban New Wayfarer 55 eye size. New Wayfarer 52 vs 55

New Wayfarer 55mm eyesize

Hope that helps! Click here to find out the difference between the Original Wayfarer 50 vs. 54 eyesize. If you have more questions about the New Wayfarers, feel free to hit us up and speak with an optician!

Ray-Ban vs. Randolph Engineering Sunglasses

Ray-Ban debuted with its classic pair of aviator sunglasses in the year 1937. They were initially designed for and distributed amongst World War II fighter pilots. These sunglasses gave them better protection when it came to flying in extremely sunny and bright weather conditions.
ray ban 2140 ray-ban com

Classic Ray-Ban Wayfarer, RB2140

Initially, Ray-Ban sunglasses were manufactured in the United States of America. But, in the year 1999, the company called Luxottica acquired Ray-Ban and ever since then, your favorite Ray-Ban aviators are manufactured either in Italy or China. Many people, especially the old fans of Ray-Ban are of the opinion that the company has lost its fine touch in sunglasses every since its acquisition by Luxottica. So, if you were looking for sunglasses that were manufactured in the US, then clearly Ray-Ban is not your go-to company.

However, Ray-Ban sunglasses have been known for their wire thin frames and the classic aviator shaped lenses. Some of you may not like the thin frame, if you are looking forward to covering your temple. But, actually the stylish thin frame will look good on anyone and the nose bridges have a perfect fit. What’s more, no matter what the size of your face is, chances are a pair of Ray-Ban aviators which measures 55mm in length will fit your face perfectly. These sunglasses are available in different shades like solid black, brown, mirrored ones with bluish tint, and also graduated lenses. Depending on your face, you can choose one that will suit you best.

Now, coming to the Randolph Engineering ones, first off all, they are manufactured in the USA and only the nose bridge is imported from another country. These sunglasses have gained a lot of popularity due to their sturdier frames, which give a better and more secure fit than their Ray-Ban counterparts. Currently, Randolph Engineering holds the contract for supplying sunglasses to the American military and NASA. Although they have sturdier frames and a curvy silhouette, they lose points when it comes to the nose bridge. It will take you some time and effort to bend the metal stalks so that they it perches on your nose perfectly.

Randolph Engineering sunglasses

Randolph Engineering Sunglasses

Whether you are looking for a 52 mm length pair of sunglasses or a 57 mm length ones, you will be able to purchase both from Randolph Engineering. The traditional tear drop shaped sunglasses and the new Concorde from Randolph come in the previously-mentioned lengths. Additionally, Randolph’s frames are made from 18% nickel steel alloy, which prevent them from corroding or breaking.

Both Ray-Ban and Randolph have their USPs, but choose the one that suits your face-type and style the best!

Ray-Ban Aviators vs. Oakley Plaintiff Sunglasses

When it comes to aviators, most of our minds picture a sleek and sophisticated pair of black aviators from Ray-Ban. Get that picture? Yes, that one!

Ray-Ban has been enthralling sunglasses lover since 1937 through its classic aviators and wayfarers. There is no doubt to the fact that they have been the original creators of aviators and since then it has caught the fashion world in a frenzy.

Ray-Ban initially manufactured these glasses for fighter pilots in the early 30s. Since then, men and women around the world have loved this pair of sunglasses and many brands have replicated this design. Although they were initially designed for men, but now these sunglasses have become gender-neutral and even women sport aviators with great panache and poise

pair-aviator

However, if you thought that Ray-Ban still holds the pride of designing the best pair of aviator sunglasses, then you are in a surprise. Oakley came out with an even more impressive pair of sunglasses, known as the Oakley Plaintiff. Well, if you are thinking that it will only look good on plaintiffs, then fret not, because it will look marvellous on you too.

You might be thinking what is so great about the Oakley Plaintiff, but wait till you see its matte finish frames that fit perfectly onto your face.The frames of an Oakley Plaintiff pair of aviators are made from very light, hi-modulus C5 metal, while the hinges are known to be titanium mono-shock hinges. This means that every time you accidentally bend your glasses while lying down or they hand out of your tee’s pockets, the stems won’t come off. These hinges make the stems super flexible, so that they fit your face perfectly.

The shape of the Oakley Plaintiff sunglasses are completely different from the Ray-Ban ones. The latter stands out and there is a gap between your face and the sunglasses when you wear them. However, The Oakley Plaintiff ones are not that flat, but have a more curvaceous design. They cover your eyes properly, thereby giving you maximum protection from sunrays.

oakley plaintiff

The lenses of an Oakley Plaintiff pair of sunglasses are made from 00 Black Iridium Polarized Lens, which blocks harmful UVA, UVB, and UVC rays from seeping through. For that case, even Rayban aviators are made from polarized lens, but Oakley has more patents and technological advancement when it comes to lenses.

If you love your chic, pilot kind of look then stick with the Ray-Ban aviators. However, if you would like to experiment and look stylish, then Oakley Plaintiffs are your safest bet!